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Choice of Office Location

Foreword

Around the world, mass innovation spaces, business incubators and co-working spaces have become the preferred choice of workplace for entrepreneurs and innovative start-ups. Shenzhen is no exception. There are currently 47 mass innovation spaces, 500 business incubators and 60 co-working space operators in Shenzhen. Different work spaces offer their own unique set of services to help entrepreneurs grow more productively.

Reading Guide

•Mass innovation spaces
•Incubators
•Co-working spaces

David Matthew Shomaker

Nationality : The United States
Number of years in Shenzhen : 10
Date established Start-up : 2010
Profession : Psychology
Hobbies : Water sports (surfing and water polo)
Favorite food : Sichuan spicy chicken

Vision for the start-up
 
I started swimming when I was two years old. My coach Duffy was teaching me with an approach that I found refreshing and interesting, so I developed a deep interest in swimming at a very young age. In my college years, I joined several swimming competitions and maintained a personal record for many years. In 1995, I was certified a professional swimming coach and began coaching. Through creating the swim club, I wanted to let kids in China have the opportunity to learn to swim well while being able to improve their English, and to experience American culture through a teaching methodology built around fun games - killing two birds with one stone. The David Awesome Swim Club currently has five and three swimming centers respectively in Shenzhen and Guangzhou.

David started the Dawei Awesome Swim Club in 2010 in Shenzhen. With English as the language of instruction, the Swim Club's vision was to let students learn to swim while improving their spoken English, to experience a different culture while enjoying a fun sport.One day, a friend from the U.S. came to visit and found that David’s office was really comfortable and vibrant, which made it an ideal workplace. He talked about wanting to lease an office space in Shenzhen, but had no idea where to start. David approached professional start-up consultant EG from Start-Up Guide, and asked if he could explain to his friend the differences between a mass innovation space, an incubator and a co-working space.

There are three main types of office spaces in Shenzhen: Mass innovation space, business incubator and co-working space. Despite the differences in scale, model of operation and services, the common aim of these spaces is to provide small entrepreneurs in the early stages of their venture with a platform to grow rapidly, and to assist them in the key phases of their company's activation, including office space, hardware, resources matching, raising funds and business coaching.

Mass innovation spaces

"Zhong Chuang" (mass innovation) is a phrase coined in China. In September 2014, Premier Li Keqiang said at the Summer Davos: We want to create a new wave of entrepreneurship among the people and grass roots, and encourage "collective entrepreneurship and innovation". In March 2015, the State Council introduced the idea of "Zhong Chuang Kong Jian" (mass innovation space) was introduced for the first time: It is a new service platform for entrepreneurs that cater to people’s innovation and entrepreneurial needs with stronger and more professional service capabilities. Examples include new incubator models such as makerspaces, cafes and innovation workshops, which offer the fundamental benefits of an affordable, convenient, comprehensive and open workplace.
 
Over the four years since their inception, mass innovation spaces have encompassed several forms, including business incubators, co-working spaces, makerspaces and entrepreneurs' communities, all with the common aim of providing the public with the convenience and resources necessary for innovation. With the dominance of the hardware industry in Shenzhen, makerspaces have become a rather unique expression of the mass innovation space concept in the city. In addition to providing foreign entrepreneurs in hardware-related fields with needed equipment such as 3D printers, and welding and cutting tools, they also host public educational training courses focused on the STEAM (acronym for Science, Technology, Engineering, Arts, Maths) fields, to educate the public on general knowledge of science.

To many foreigners, Trouble Maker is often one of the first names encountered when they are looking for a makerspace in Shenzhen. Setting up base in October 2015 in the HuaQiangBei International Maker Center, Trouble Maker is an international team made up of makers from Norway, France and the Netherlands. They are a hardware accelerator that offers leading technology, comprehensive facilities and mature collaborative capabilities, and provide makers local and broad with all-round professional assistance including industrial design, prototyping, procurement and manufacturing. With a membership subscription, makers can not only use facilities and office spaces available on-site, but also choose partners to work with from the engineers' network of Trouble Maker, and form a team and develop their own products.
 
Shenzhen Open Innovation Lab was started by David Li, which is unique for using an Open Source Manufacturing system and seeks to help the mass-production ecosystem and small hardware start-ups tackle issues and develop solutions.
 
x.factory is operated by Chaihuo Maker Space. Started in 2011, it is the earliest leading makerspace in the Shenzhen scene. It provides makers with necessary production facilities such as prototyping, limited quantity production services and co-working spaces. A partner of hardware manufacture Seeed, x.factory connects its members with the extensive supply chain resources of Shenzhen, and the industries and market resources in China. (https://www.xfactory.io/)
 
With an open and vibrant spirit and a focus on practical application, mass innovation spaces play an instrumental role in shaping Shenzhen as the "Silicon Valley of China".

The kinds of services offered by mass innovation spaces include:
1. Work spaces and business facilities (some mass innovation spaces have their own cafes);
2. Training and coaching services for entrepreneurs;
3. Incubator or investment and financing services for start-ups, and connecting entrepreneurs with individual and institutional investors;
4. Recruitment services;
5. Project roadshow.
Approximate rental: RMB 1200-1500/space/month

List of some makerspaces in Shenzhen (for reference only)
Source: National and Shenzhen Mass Innovation Spaces, and recommendations of industry professionals


Name of mass innovation space Address Website  Overview
Wedo  14th Floor, New Times Plaza, No. 1, Taizi Road, Nanshan District, Shenzhen https://www.ucommune.com
13559775851
Wedo is a community-based co-working space + business incubator, which is also the incubator base for Charles Xue’s NEEQ enterprises, a national-level incubator for tech enterprises, and the demonstration unit for Shenzhen’s first makerspaces.
Huaqiangbei International Maker Center 7th Floor, Podium, Huaqiang Plaza, No. 1019, Huaqiang North Road, Futian District, Shenzhen http://www.hqdna.com
4008380040
The Huaqiangbei International Maker Center is an integrated ecosystem for innovation enterprises providing one-stop services for entrepreneurs.
Maker Institute CAS Building C2, Nanshan iPark, No. 1001, Xueyuan Boulevard, University Town of Shenzhen, Xili Subdistrict, Nanshan District, Shenzhen http://maker.siat.ac.cn/htm/#
0755-86392087
Maker Institute CAS is an international makerspace in Shenzhen that is a joint initiative of the Nanshan District government and the Shenzhen Institutes of Advanced Technology of the Chinese Academy of Sciences.
China Academy of Science and Technology Development Incubator Center Building, China Academy of Science and Technology Development, Gaoxin South 1st Road, Nanshan District, Shenzhen http://www.castd.cn The China Academy of Science & Technology Development is a professional organization specializing in the development of hi-tech technology and incubation of technology enterprises.
Nan Ji Quan 4B-602, Shenzhen Software Industry Base http://www.nanjiquan.com Nan Ji Quan provides one-stop services for entrepreneurs including incubation, financing, brand advisory, human resources and training for entrepreneurs.
Techcode Shenzhen 18/F, Yihua Finance Building, No. 2388, Houhai Boulevard, Nanshan Boulevard, Shenzhen http://www.techcode.com/Portal/
Accelerators/index/id/2.html
13411095573
With an edge in internet technology and smart hardware along with a global vision, Techcode Shenzhen aims to become the leading innovation space in the global online and smart hardware field.
TechTemple  2nd Floor, the Base of Industry-academia-reseach of China University of Geosciences, No. 8, Yuexing 3rd Road, Nanshan District, Shenzhen http://www.kejisi.com/en/
13530678139
TechTemple aims to create the most globalized innovative platform in Asia. It offers services covering the entire supply chain ranging from access to Chinese and English bilingual media for entrepreneurship and investment, international tech events, a globalized community, a mass innovation space to start-up investments, bringing the online and offline segments of the start-up ecosystem neatly together.
We work Tower D, CR Land Building, Nanshan District, Shenzhen https://www.wework.com/en-GB/ WeWork is an office space leasing company based in New York, offering co-working spaces in an open workplace environment with comprehensive workplace facilities. It first opened its doors in New York in April 2011, providing services to entrepreneurs in the city.
Tencent WeStart (Shenzhen) Building 6, Software Industry Base, Shenzhen (Shenzhen Bay Inno Park) https://c.qq.com/base/detail?bId=100021 Created jointly by Tencent, Shenzhen Investment Holdings and the Coral Group, Tencent WeStart (Shenzhen) is a mass innovation space focusing on internet technology and smart hardware. Based in the Shenzhen Bay Inno Park, with its first phase occupying an area of 10,000m², Tencent WeStart provides a full suite of three-dimensional incubator and accelerator services to help entrepreneurs boost the growth of their start-ups.

Business incubators

Business incubators focus on supporting early start-ups with novel ideas. The core of their services lies in start-up counseling, to prepare them for rapid growth and development. Business incubators are mostly industry-specific, such as software, medicine, VR, finance or hardware. Incubators are able to endorse entrepreneurs with their strong industry background, and provide them with the necessary channel resources, specialized technology and tools.
 
Joining a business incubator usually involves a strict review process. A start-up would typically be given startup counseling for a period of three to six months by the incubator. During this period, the selected enterprise would meet regularly with a designated mentor to work on key issues such as its business model, product development, marketing, branding and personnel structure. In the end, the entrepreneur would participate in Pitch Day where they would present their business idea to investors.
 
Shenzhen is called the Silicon Valley of China. It has a comprehensive industry network for the development, manufacturing and distribution of hardware products, which is why it has attracted a huge number of business incubators and accelerators in the hardware field, such as HAX, Shenzhen Capital Group, Chaihuo Maker Space, and the Huaqiangbei incubator cluster which consists of SegMaker, Huaqiang Makerspace, Huaqiangbei International Maker Center, etc.
 
Start-ups are usually required to offer 5-10% of equity in exchange for an incubator’s services. Therefore, before deciding to join an incubator, it is advisable for an entrepreneur to conduct extensive research and seek the advice of start-up teams that have joined the incubator.

Marek Koys
Founder of Impact Hub
Nationality:Czech Republic
Number of years in Shenzhen:6 years
Company type:WOFE

"… it’s really good to have a couple of meetings with local entrepreneurs or community builders, who can help you break down your personal story and background, and show you what are the pros and cons of going for example to HAX, compared to another Accelerators. "
— Founder of Impact Hub Marek Koys

The CEO of medical start-up MedAnt China, who is also a serial entrepreneur from France, suggests that in addition to the regular services provided by an incubator, an entrepreneur should also consider whether the incubator is able to help him or her obtain the subsidies for entrepreneurs provided by the local government, and whether it can provide business partnership opportunities. Henk Werner, co-founder of Trouble Maker, also points out that due to language barriers and the constant change in policies, foreign entrepreneurs tend to miss out on first-hand information on subsidies available to entrepreneurs in Shenzhen, and they are also unclear about the relevant application processes. Therefore, it would be a great bonus if business incubators are able to help in this regard.

Services of a business incubator: 
1. Space and business facilities; 
2. Incubator or investment and financing services for start-ups, and connecting entrepreneurs with individual 
and institutional investors; 
3. Entrepreneurial training sessions focusing on legal, tax, investment strategy, production strategy and other 
aspects. 
Approximate rental: RMB 1200-2000/space/month

List of some business incubators in Shenzhen (for reference only)
Source: National/Shenzhen Incubators, and recommendations of industry professionals


Name of incubator Address Website Description of incubator
HAXLR8R 21A, Century Plaza, No. 3018, Shennan Middle Road, Futian District, Shenzhen https://hax.co HAX is a hardware start-up accelerator + makerspace started by foreigners in the Huaqiangbei area. HAX is the world’s leading hardware accelerator, providing support services such as seed funding, mentoring, offices and work spaces, and comprehensive assistance including product design, parts procurement, industrial design, market positioning, sales strategy, etc.
China Academy of Science & Technology Development Incubator Center Building, China  Academy of Science and Technology Development, Gaoxin South 1st Road, Nanshan District, Shenzhen http://www.castd.cn The China Academy of Science & Technology Development is a professional organization specializing in the development of hi-tech technology and incubation of technology enterprises.
The Center for Innovation, Design & Entrepreneurship of the Chinese University of Hong Kong, Shenzhen 3rd Floor, Letian Building, Chinese University of Hong Kong Shenzhen, No. 2001, Longxiang Boulevard, Longgang District, Shenzhen http://cide.cuhk.edu.cn/zh-hans
0755-23518770
The Center for Innovation, Design & Entrepreneurship (CIDE in short) seeks to create an incubation services system for innovation enterprises on campus, and provide innovation entrepreneurs with an open space for working, networking and socializing that is affordable, convenient, and all-encompassing.
Tian'an Cloud Park Incubator Base for Start-ups Tian'an Cloud Park, No. 2018 Xuegang Road, Bantian Subdistrict, Longgang District, Shenzhen http://www.szyungu.com/
0755-89396868
Located in the Huawei Tech City, Tian'an Yungu aims to develop emerging industries with a focus on cloud computing, internet technology, IoT, or other forms of newgeneration IT, and to establish itself as an integrated body for emerging industries and a national-level demonstration base for strategic emerging industries that is globally competitive and brings product development, supporting businesses, supporting residential projects and convenient services together under one roof.
SegMaker World Trade Plaza Branch:12th - 13th Floor, Huaqiangbei SEG Plaza, Futian District, Shenzhen;Zhenxing Branch:3rd Floor, West Block, Building 101, Shangbu Industrial Zone, Hongli Road http://www.segcyhapp.com/
18620327271
Located in the Shenzhen landmark SEG Plaza, the first phase of SegMaker takes up a total area of 5000 ㎡ , of which the 11th floor of SEG Plaza features a large roadshow hall and a 360-degree sky garden, and the 12th floor houses a hardware processing workshop and open work spaces, while the 13th floor is a hardware innovation accelerator equipped with 100 open work spaces and 30 dedicated incubator rooms. They provide smart hardware entrepreneurs with a most comfortableand conducive collaborative platform and entrepreneurial space.
Shenzhen Internet Industry Park Incubator No. 68, Guowei Road, Liantang Subdistrict, Luohu District http://gd.zhaoshang.net/yuanqu/
detail/
9973400-168-6016
The Shenzhen Internet Industry Park Incubator selects enterprises based on the core principle of "cluster development", with the underlying focus of attracting e-commerce service enterprises, and guided by the rationale of its "vertical and horizontal" axes.
Maker Institute CAS Building C2, Nanshan iPark, No. 1001, Xueyuan Boulevard, University Town of Shenzhen, Xili Subdistrict, Nanshan District, Shenzhen http://maker.siat.ac.cn/htm/#
0755 86392087
Maker Institute CAS is an international makerspace in Shenzhen that is a joint initiative of the Nanshan District government and the Shenzhen Institutes of Advanced Technology of the Chinese Academy of Sciences.


Co-working spaces

Co-working spaces are a popular choice of workplace with foreign entrepreneurs, small start-up teams, and freelancers. Their flexible user sign-on requirements, convenient transportation access and rich community resources help entrepreneurs who have newly arrived in Shenzhen integrate quickly into the local start-up environment, and connect with the industry resources and start building their businesses and brands.
 
Foreign entrepreneurs who have joined co-working spaces view community support as the most notable advantage of this type of workplace. For instance, Nausheen Ishtiaq-Chen, CEO of film and television production company Zen & Zany, has been part of three different co-working spaces and points out that apart from hardware equipment support, they also provide users with a sort of “psychological support”:


Nausheen Ishtiaq-Chen
CEO of Zen & Zany

Nationality:Pakistan
Number of years in Shenzhen:3 years
Company type:Chinese enterprise
Duration of company establishment:2.5 years 

"Of course it has the first advantage of making contacts, but I have realized recently that actually it has a psychological advantage: When you are working late, and you see other people are working around you, it's very motivating." – Nausheen Ishtiaq-Chen

Brian Hirsh
Founder of BrightWood, Smart Lighting Start-up
Nationality:The United States
Number of years in Shenzhen:1.5 years
Company type:WOFE
Duration of company establishment:4 months

"Co-working spaces are made up of globalized communities, where you can bounce off ideas with each other and improve productivity." – Brian Hirs

Marek Koys
Founder of Impact Hub
Nationality:Czech Republic
Number of years in Shenzhen:6 years
Company type:WOFE

"As far as I know, the community events organized by Beeplus do a good job of helping connect locals and foreigners. The pricing for co-working spaces is also transparent - prices won't be hiked up simply because you are a foreigner." – Marek Koys

There are also certain things to keep in mind when choosing a co-working space:
(1)Try it out first before deciding.
Many co-working spaces offer free trial periods for users to experience their services and facilities.

Henk Werner
Founder of Trouble Maker
Nationality:Netherlands
Number of years in Shenzhen:7 years
Company type:Chinese enterprise
Duration of company establishment:2 years

"I think you just have to go and feel the atmosphere, and talk to the people, ask if they do events there or host events for others. Talk to other people if they are hanging out in the lobby. If you feel that if they are really open-minded, and happy to see you and sharing basic information, and I think you potentially in the right place." – Henk Werner

Most co-working spaces also organize events like entrepreneurs' gatherings or sharing sessions. You can pay them a visit to get a feel for their community atmosphere, and see if these features will benefit your company.
(2)Cost control
For certain locations in Shenzhen, the fee for co-working spaces may in some cases be higher than leasing a business office.

Chris Butt
CEO of ShenzhenEat
Nationality:The United Kingdom
Number of years in Shenzhen:7 years
Company type:Chinese Company
Duration of company establishment:5 years

I have always followed in all of my companies, that just to keep the overhead as low as possible. I think a lot of companies that don't survive tend to be the ones that when they start a company, they want a really nice office and really nice desk. I think it's more important to open and make profit before you start doing that kind of thing." – Chris Butt


Nausheen Ishtiaq-Chen
CEO of Zen & Zany
Nationality:Pakistan
Number of years in Shenzhen:3 years
Company type:Chinese enterprise
Duration of company establishment:2.5 years

"I've done some basic calculations when I was looking for an office space. I realized that when you have fewer than five full-time employees in your team, it is more cost-efficient to go with co-working spaces rather than a conventional office space. However, if your company has grown to more than five team members, it's better to consider leasing an independent office." – Nausheen Ishtiaq-Chen

(3)Impression management
Although this is happening less now, there are still entrepreneurs who are concerned that potential clients would see them as novices or amateurs if they are based in a co-working space. The clientele of digital marketing company Somos Digital consists of many large traditional Chinese enterprises. To foster a better image for themselves, before they were able to take up an independent office space in 2018 they paid visits to their clients in person.

Nausheen Ishtiaq-Chen
CEO of Zen & Zany
Nationality:Pakistan
Number of years in Shenzhen:3 years
Company type:Chinese enterprise
Duration of company establishment:2.5 years

"The only possible con is I don't know if someone might perceive a company as being less professional because they are in a co-working space. And I feel like that impression should really die down because there are so many big companies that started off from co-working spaces. So it really shouldn't be a reflection of the seriousness or commitment of the team." – Nausheen Ishtiaq-Chen
 

(4)User recommendations

Brian Hirsh
Founder of BrightWood, Smart Lighting Start-up
Nationality:The United States
Number of years in Shenzhen:1.5 years
Company type:WOFE
Duration of company establishment:4 months

"I'm currently operating my Start-up from TechTemple. I think co-working spaces in Shenzhen such as TechTemple, Beeplus, SimplyWork, and WeWork from the U.S., are all great choices as co-working space operators. If you are involved in hardware, especially at the prototyping stage, you may want to seek out somewhere closer to Huaqiangbei. Trouble Maker, for instance, is a good option. " – Brian Hirsh

On May 6, 2020, the Department of Science and Technology of Guangdong Province issued the Measures on Technology Business Incubation Carrier Management of Guangdong Province, and for the first time proposed the concept of "Science and Technology Business Incubation Carriers". In addition to the original maker space and incubator, for the first time, accelerometer accreditation was included in the management measures. The accreditation conditions for accelerators are higher than those for maker space and incubator in terms of the area of the incubation venues and complete supporting service facilities. Enterprises will have more and more choices for venues. Because accelerators are newly included in the management measures, there are few references at present.Overall, mass innovation spaces, business incubators and co-working spaces all have their own pros and cons. Entrepreneurs need to choose the kind of workplace which best suits their own needs and the development of their company, to help it grow and develop in a more focused way.